What we stand for.

Earth as our center️
Everything we do reflects back
to our mission to bring Earth’s conservation into the limelight, reversing the idea of egoism to care for all living things.
Our circle logo mark reminds us to bring nature awareness into every decision we make, just like the full stop of a period mark before continuing on with a story. As Earth-dwellers, we recognize the interconnectedness of nature and its living ecosystems with understanding of the special roles we play in preserving our planet.

huma/n/ature
Our ultimate vision for Moshun is to reconnect human beings to nature, restoring our humanity, so that all life on Earth and its natural evolution returns to a state of harmonious imbalance.
Our intention behind the huma/n/ature tagline is to inspire working in unison, as an effortless ecosystem, like just nature.

Values

Integration of water
The name Moshun is derived from nature-based elements: our ocean and its fluid movement. We incorporate the sound and feel of water into our brand, personified as powerful feminine energy and an adaptive leadership style.
The spelling of “Oshun” is inspired by the Western African water goddess of love and abundance. Oshun is a depiction of Moshun's vision to revive Earth and its biodiversity to create a thriving, habitable and long-lasting planet.
Founder’s Story
From China to Europe, Canada and French Polynesia, I have had many cultural experiences that led me to continually reinvent myself and contribute to my vision for Moshun. After growing up in France with a modest upbringing as an athlete, I changed course to pursue a career in strategy consulting, working for corporate clients and leaders. Through the years, I experienced a deep disconnection from reality and the state of our world, like most within this sector. In 2019, I began my journey of attunement to nature and use my craft for a higher purpose to protect what I learned to love the most – the Ocean. In step with this trajectory, I joined Coral Gardeners in 2020, working behind the scenes to make the organization what it is today to later pursue my own venture with Moshun in early 2024.
Moshun embeds everything that I believe in: critical thinking, a radical approach to action, bridging the gaps between different layers of society, and embedding empathy back into our innate human values to care for one another. Moshun is about flipping the narrative from humanity as the great savior of Earth to humbly recognize that before saving comes healing – healing our relationship with nature, our collective guilt and complacency, and revert back to the foundation of what makes us human and one with nature. We have lost so much already, the TIME IS NOW, and it starts with that universal spark inside of us that we call “our humanity”.
Karine Toumazeau

Moshun Collective
We don’t believe in a hierarchy, but a collective of people coming together to share their crafts for the commons under one goal: towards healing humanity to restore Earth’s vital ecosystems.
Our uniqueness resides in our people — crazy minds with brilliant corporate, non-profit and academic careers who one day decided to sacrifice promotions and financial security to do the urgent hands-on work in the field.
Here’s a little more about the humans who contribute to nature’s conservation through Moshun's efforts ↓




